Notes · Agents · tutorial
Most “AI marketing agents” are just ChatGPT with extra confidence
They can invent claims, repeat the same idea and take actions without proper controls. Here is how to build a safer one.
Most “AI marketing agents” are just ChatGPT with extra confidence. They can invent claims, repeat the same idea and take actions without proper controls.
In this new tutorial, I show how to build a safer marketing agent using:
- Five source-of-truth files
- A clear operating contract
- A repeatable campaign brief
- Independent scoring
- Human approval before distribution
- CPL and ROAS-based optimization
- Permission boundaries and a kill switch
The principle is simple: the model reasons. Software controls what it is allowed to do.
The full tutorial, “Stop Building Fake AI Marketing Agents,” is on the SalStack YouTube channel.
What part of your marketing operation would you automate first?